Sued competitor to protect company’s IPR, Lodha brand: Macrotech to bourses – The Times of India

MUMBAI: Macrotech Developers, the city-based real estate major that operates under the brand names ‘Lodha’ and ‘Lodha Group’ on Wednesday told the exchanges that they have filed a lawsuit against House of Abhinandan Lodha mainly to protect their brand names that were built over 40 years.
Macrotech’s clarification to the bourses mentioned that House of Abhinandan Lodha (HoABL) was operating in a way that was “creating confusion in the consumer’s minds with respect to their association with ‘Lodha’ and ‘Lodha Group’”.
In its clarification to the bourses, Macrotech said HoABL was marketing their business in a manner which was deceptively similar and/or identical to its widely known and highly valuable brand names. “We have been approached by numerous customers in relation to their issues/queries with HoABL, evidencing the deliberate confusion being created amongst stakeholders through HoABL’s marketing & communication.”
Macrotech said it was critical for the company to protect its IPR and ensure that no other developer create confusion of being similar to / same as its brand. “Our shareholders include the world’s most renowned investors and one of India’s largest charitable entities – we are duty bound to protect our company’s valuable rights. Consequently, we have filed a suit in the Bombay High Court against HoABL for infringement of our trademarks and passing off their business as ours, and are seeking appropriate injunctions, reliefs, and damages.”
Abhinandan Lodha, the main promoter of HoABL, is the younger brother of Abhishek Lodha, the MD & CEO, and one of the promoters of Macrotech.