• July 7, 2025

Poshan Abhiyaan 2025 Explained: What You Must Know About India’s Nutrition Mission

Poshan Abhiyaan 2025 Explained: What You Must Know About India’s Nutrition Mission
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Poshan Abhiyaan uses alignment of multiple ministries, frontline workers, technology and community action to approach malnutrition holistically.

Poshan Abhiyaan aims to improve the nutrition of women and children. (Representative/File Photo)

Every child and mother deserves proper nutrition, but malnutrition still affects millions in India. To tackle this, the government launched Poshan Abhiyaan in 2018.

One of its key efforts, Poshan Pakhwada, helps spread awareness and encourages community involvement to fight malnutrition.

What is Poshan Abhiyaan?

Launched on March 8, 2018, India’s Poshan Abhiyaan or National Nutrition Mission is the government’s flagship programme designed to improve nutrition for children (0–6 years), pregnant women, lactating mothers and adolescent girls.

It focuses on reducing stunting, underweight, anaemia and low birth weight through four pillars: access to quality services, cross-sectoral convergence, technology use (like Poshan Tracker) and a people’s movement called Jan Andolan.

Poshan Pakhwada 2025

Every year, Poshan Pakhwada—a two‑week nutrition awareness campaign—is observed under the Abhiyaan. This year, the 7th edition took place from April 8 to April 22, according to a press release. This edition centered on four themes:

– First 1,000 days of life (conception to age 2)

– Popularising the Poshan Tracker’s beneficiary module

– Community-based management of acute malnutrition (CMAM)

– Combating childhood obesity

Why Focus On The First 1,000 Days?

This period shapes a child’s physical and brain development, the press release states. Good nutrition and care during this time lay the foundation for lifelong health and learning. Poshan Pakhwada highlights maternal and infant nutrition, breastfeeding and balanced diets to prevent issues like stunting and anaemia.

During the two‑week Poshan Pakhwada, Anganwadi centres and government ministries organised community engagement to:

Encourage pregnant women to get antenatal care, balanced diets and regular health checkups.

Motivate families to pledge healthier eating, stay active and spread awareness.

Promote drinking eight glasses of water daily and consuming a nutritious, balanced diet

Enable beneficiaries to self-register on the Poshan Tracker App for better service access.

These efforts aim to improve maternal-child nutrition, boost hydration and dietary habits, and strengthen digital tracking of nutritional services.

Government Outreach And Convergence

More than 18 central ministries, along with state departments and Anganwadi workers, take part. Activities include home visits, nutrition camps, and awareness events at the village, block and district levels.

Why Does It Matter?

Poshan Abhiyaan uses alignment of multiple ministries, frontline workers, technology and community action to approach malnutrition holistically.

In 2025, Poshan Pakhwada aimed for real impact: better maternal-child nutrition, stronger healthcare links and healthier early childhood development—laying a foundation for a well-nourished India.

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