- September 25, 2026
Neeraj Talks About His Book “Keep Showing Up”
About the Author:
Neeraj Palve is a B2B sales practitioner with over 20 years of field experience, currently leading the Industrial Lubricants vertical at an authorized ExxonMobil distributor across Pune, Kolhapur, and Goa. He has closed deals ranging from shop-floor CNC negotiations to multi-crore MNC contracts, and built teams that scaled operations to landmark volume milestones. Through his platform, Unlock Sales , he shares hard-won lessons from the field with sales professionals across India. Neeraj believes selling is a craft built on discipline, empathy, and relentless follow-through — not shortcuts. He writes to make that craft learnable for the next generation of sellers.
Exclusive interview with the author
Q: What Inspired You To Write This Book?
A: I kept meeting young reps who reminded me of myself at twenty-two, terrified outside a client’s office, ready to quit after one bad morning. Nobody handed me a book like this when I needed it. I wrote the one I wished I’d had.
Q: Can You Tell Us About The Book?
A: It’s a field memoir built from twenty-one years selling everything from credit cards to CNC machines across Maharashtra’s industrial belt. Each chapter is a real story, a breakdown, a negotiation, a client nearly lost, paired with the framework I built afterward and an exercise readers can try that same week.
Q: What Does The Title Mean?
A: Keep Showing Up is the one habit that got me through every part of this career. Not talent, not luck, just walking into one more office, making one more call, staying in the room one more time than felt comfortable.
Q: What Did You Learn When Writing The Book?
A: Going back through old diaries, I saw patterns I’d never named out loud before, how often patience beat pressure, how many of my biggest wins started with a no. Writing it down made twenty-one years of instinct into something I could actually teach.
Q: Where Do You Get Your Information Or Ideas For Your Books?
A: From my own notebooks. I’ve kept a diary of client visits and rejections for most of my career, and this book came almost entirely out of going back through years of those pages.
Q: Do You Try More To Be Original Or To Deliver To Readers What They Want?
A: Honestly, I just try to be accurate. I’ve found that being specific and truthful about what really happened ends up feeling original anyway, because most people are used to reading the sanitized version of a career, not the real one.
Q: What, In Your Opinion, Are The Most Important Elements Of Good Writing?
A: Honesty and specificity. A real number, a real name (or a respectful stand-in), a real mistake, does more work than any amount of polished advice. Readers can tell the difference between a story that happened and one that didn’t.
Q: Where Do You Get Your Greatest Ideas For Writing?
A: From the questions my own team asks me. Half the frameworks in this book started as an answer I gave a young rep who was stuck on something I’d already lived through years earlier.
Q: What Is The Most Difficult Part About Writing For You?
A: Revisiting the genuinely painful parts honestly, the rejections, the account I lost, the year I nearly quit, without either softening them or overplaying them for effect. Getting the tone right on those chapters took the most rewriting.
Q: What Does Success Mean To You? What Is The Definition Of Success?
A: Relationships that outlast a single sale, and reps I’ve trained who go on to do it better than I did. The revenue numbers matter, but they were never the actual scoreboard I was playing to.
Q: How Important Is Research To You When Writing A Book?
A: For this book, the research was my own history: old diaries, sales records, and memory. I didn’t need outside sources, I needed to be rigorous about getting my own story straight and checking the numbers I remembered against what I’d actually written down at the time.
Q: What Advice Would You Give To Aspiring Authors?
A: Write the version that actually happened before you write the version that sounds impressive. The honest one is almost always more interesting, and readers trust it in a way they never trust the polished one.
This book is published by OrangeBooks Publication. All rights are reserved with the author & the publisher.
