Nanda Kishore Banda Talks About His Book “Profit Surge”

About the Author:

Nanda Kishore, a seasoned growth strategist with over 24 years steering businesses through India’s dynamic markets and the Middle East’s Vision 2030-driven landscapes, is the visionary behind Profit Surge: Business Strategies for Epic Profit Growth. As founder of Intellectra Labs Private Limited, he blends Finance, Commercial Operations, and Strategy expertise to orchestrate profit symphonies for SMEs. His hands-on experience leading firms from financial turmoil—turning ₹15 crore losses into gains—grounds his Revenue Growth Management (RGM) framework in real-world triumphs.

Exclusive interview with the author

Q: What Inspired You To Write This Book?

A: The inspiration for Profit Surge came from my 24 years of working across diverse markets like India, UAE, and Saudi Arabia, where I witnessed businesses grappling with growth challenges in dynamic, fast-evolving economies. I saw a gap in practical, actionable strategies that could bridge ambition with execution. Entrepreneurs and business leaders often have the vision but lack a clear roadmap to sustainable profit growth. I wrote Profit Surge to distill my experiences into a concise framework—SEE, SHAPE, SCALE—that empowers businesses to navigate complexity and achieve epic results, no matter their starting point.

Q: Can You Tell Us About The Book?

A: Profit Surge: Business Strategies for Epic Profit Growth is a practical guide for entrepreneurs, startups, and established businesses looking to unlock sustainable revenue growth. Drawing from my extensive experience in commercial strategy across India, UAE, and Saudi Arabia, the book introduces the SEE, SHAPE, SCALE framework. It’s designed to help businesses identify opportunities (SEE), craft tailored strategies (SHAPE), and execute for maximum impact (SCALE). Packed with real-world insights, case studies, and actionable steps, Profit Surge is a roadmap for navigating diverse markets and driving measurable results, whether you’re scaling a startup or transforming an established company.

Q: What Does The Title Mean?

A: The title Profit Surge encapsulates the core promise of the book: a powerful, rapid, and sustainable increase in business profitability. “Profit” reflects the ultimate goal of any commercial endeavor—financial success that fuels growth and stability. “Surge” conveys the dynamic, transformative energy of the strategies within, emphasizing not just incremental gains but bold, impactful growth. Together, the title signals a no-nonsense, results-oriented approach, drawing from my experience in high-growth markets like India, UAE, and Saudi Arabia, to help businesses achieve a breakthrough in their revenue trajectory.

Q: What Did You Learn When Writing The Book?

A: Writing Profit Surge was a journey of reflection and synthesis. I learned the importance of distilling complex business challenges into clear, universal principles that resonate across industries and markets. While revisiting my experiences in India, UAE, and Saudi Arabia, I realized how critical adaptability and cultural nuance are to success—something I’d practiced intuitively but hadn’t fully articulated until writing this book. The process also reinforced the power of simplicity; breaking down my SEE, SHAPE, SCALE framework into actionable steps taught me how to communicate big ideas without losing their depth. Finally, engaging with early readers during the writing process showed me how universal the hunger for practical, results-driven strategies is among business leaders worldwide.

Q: Was The Character Inspired By A Real Person?

A: IProfit Surge is a non-fiction business book, so it doesn’t feature characters in the traditional sense. Instead, it draws on real-world case studies and my own experiences working with entrepreneurs, startups, and established businesses across India, UAE, and Saudi Arabia. The insights and strategies in the book are inspired by the collective challenges, successes, and resilience of the business leaders I’ve collaborated with over the years. While no single individual is the basis for a specific character, the book reflects the real struggles and triumphs of those navigating dynamic markets, distilled into the SEE, SHAPE, SCALE framework to guide readers toward their own profit surge.

Q: How Long Does It Take You To Write A Book?

A: Writing Profit Surge took about 18 months from initial concept to final manuscript. The process began with outlining the SEE, SHAPE, SCALE framework, which drew on my 24 years of experience in markets like India, UAE, and Saudi Arabia. Researching and refining case studies to ensure they were relevant and impactful took several months, as I wanted to ground the book in real-world applications. The actual writing and revising process spanned roughly a year, with multiple drafts to ensure clarity and practicality. Balancing writing with my professional commitments was a challenge, but the passion to share actionable strategies kept me focused. The timeline also included feedback from early readers, which was invaluable for fine-tuning the content to resonate with a global audience of business leaders.

Q: Where Do You Get Your Information Or Ideas For Your Books?

A: The ideas and information for Profit Surge stem from my 24 years of hands-on experience in commercial strategy across diverse markets like India, UAE, and Saudi Arabia. Working with businesses ranging from startups to multinational corporations gave me a front-row seat to the challenges and opportunities of driving profit growth in dynamic economies. I drew heavily on real-world case studies, observing how businesses succeeded or stumbled in navigating market complexities. Conversations with entrepreneurs, industry leaders, and colleagues provided invaluable insights into what works—and what doesn’t. Additionally, I incorporated market trends and data from these regions, ensuring the strategies are grounded in real-time realities. The SEE, SHAPE, SCALE framework itself was born from synthesising these experiences into a practical, replicable system that any business leader can apply.

Q: Do You Have Any Suggestions To Help Others To Become A Better Writer? If So, What Are They?

A: To become a better writer, I’d recommend a few key practices that helped me craft Profit Surge. First, write consistently—set a daily or weekly word count goal, even if it’s just 200 words, to build discipline and momentum. Second, read widely within and beyond your genre; for me, studying business books and regional market analyses from India, UAE, and Saudi Arabia sharpened my insights. Third, seek feedback early and often—sharing drafts with trusted peers or mentors helped me refine my SEE, SHAPE, SCALE framework for clarity and impact. Fourth, focus on clarity and simplicity; complex ideas, like business strategies, shine when communicated clearly. Finally, embrace revision—my first draft wasn’t perfect, but multiple rounds of editing made Profit Surge concise and actionable. Writing is a craft that improves with practice, reflection, and a willingness to learn from others.

This book is published by OrangeBooks Publication. All rights are reserved with the author & the publisher.